Felicia Brown, LMBT is the founder and owner of Spalutions,
a firm that provides training, continuing education, business consulting and marketing solutions for massage, spa and wellness professionals. She is a sought-after public speaker with appearances at many state, national and international conferences and conventions in the massage and spa industries. Felicia is also a licensed massage therapist and NCBTMB Approved Provider.
Felicia has won numerous awards for her business skills and professional accomplishments. Most recently, she was awarded the 2011 Volunteer of the Year by the American Massage Conference. She was chosen as the 2009 Spa Person of the Year by the Day Spa Association and was also selected as one of the Top Entrepreneurs of 2009 and Top 25 Movers & Shakers of 2008 by Business Leader Magazine. Other awards include the 2005 Small Business Person of the Year (Greensboro Chamber of Commerce), 2004 Women in Business (The Business Journal), 2003 Forty Leaders Under Forty (The Business Journal), 2003 Best Places to Work (The Business Journal), and 2005 Best Spa in Greensboro (Triad Style). In 2007, she was also given an award for National Volunteer of the Year (committee) by the American Massage Therapy Association.
Felicia is a Certified Guerrilla Marketing Coach and is on the staff of Natural Touch School of Massage in Greensboro, NC. She has written for and been quoted/featured by many industry publications including DAYSPA, Spa Magazine, Skin, Inc., Massage Therapy Journal, Massage Magazine, Massage & Bodywork, Spa Management Journal, Spa Business and Dermascope. She provides regular business and marketing advice on her blogs at http://blog.spalutions.com, www.MassageMag.com, and www.Spa-Insider.com. Felicia is also a contributing author of several books: Massage Therapist Practice: Start - Sustain - Succeed; More of the Magic Touch; and Thank God I: Volume III and is currently working on her own marketing book for massage, spa and wellness professionals.
Felicia is passionate about inspiring others both in and out of the spa industry. Her personal philosophy is to share her knowledge and experience with others freely, even competitors, so that they may be successful in all of their endeavors. This practice of “cooperative competition” has been a cornerstone of her career ever since she first became a massage therapist in 1994. She continues to apply this way of thinking in her consulting and teaching.
Download Felicia's Professional Bio.pdf
Download Felicia's Resume.pdf
Are you ready to do what it takes to get your practice or business to the next level?
Contact Felicia by email at Felicia@spalutions.com to request your free initial session. She will get back in touch to schedule a phone appointment to discuss your specific business situation and needs. What do you have to lose?




