Marketing is more than just promoting yourself or your business to your clients and prospects. It is literally EVERYTHING you say, do or present that "touches" or reaches your target market or clientele and causes them to want to business with you for the first time, the next time or the LAST time. These initial and ongoing impressions can make or break your business.
Unfortunately, many solo-preneurs and small business owners don't feel confident about how to market themselves or their services. Even if they are masters of their craft, they feel overwhelmed and confused by all the advertising and marketing opportunities available and are unsure how to best reach their prospects and clients.
So they panic, throwing money at anything that might bring in a client or two and get little to no results.
Or even worse, they freeze with indecision or confusion, decide marketing isn't something they really "have time for right now" and do nothing at all. Either way, they fail to meet their income and business goals.
If either of these scenarios sounds familiar to you, there is hope and help available. Solving these challenges and helping people improve their marketing confidence, skills and results is what I do for my individual coaching clients. And I can do it for you!
To make my services more accessible and affordable, I now offer three virtual coaching opportunities:
The 6 Week EVERY TOUCH Marketing Coaching Program is for those looking to get a solid basic understanding of the principles involved in growing a successful service business. Your group will meet virtually (by phone and online) each week for 6 weeks
NEW!! The 12 Week EVERY TOUCH Marketing Coaching Intensive is for anyone looking for powerful way to kick-start the growth of their clientele, business and profits. It will cover the essentials as well as more advanced topics and ideas for attracting and keeping all the clients you need and want as well as increasing sales and profitability in all areas of your business. Your group will meet virtually (by phone and online) each week for 6 weeks - take one week off - and the meet weekly for another 6 weeks.
ALSO NEW!! Learn at home or on the go with my new EVERY TOUCH Marketing Coaching Home Study Course (to be released Mid-March 2012). This course follows the same format as the 6 Week Group Marketing Coaching Program. Each week's topic is on it's own CD for a total of 6 Audio CDs. Additionally, all the handouts and exercises and an e-book that follows the order of recordings are available on a Data CD. For those who prefer a printed workbook, it can be ordered separately. You can go through the classes at your own pace as a starting place or as a review for what you've learned in past coaching programs and/or sessions. Click here for more details or to pre-order yours for just $79, a more than 60% savings over the regular price of $199.
Regardless of what you choose, these programs are available for just a fraction of the price people pay to work with me one-on-one. I am incredibly excited about making all of them option for helping people just like you to improve your practice or business - and even more thrilled with the results past group members have gotten through joining in the program. Find the option that suits your needs best!
As a Coaching Group Member, you will also gain...
- Immediate clarity in your business and marketing focus and goals
- New client attraction and retention strategies
- Numerous inexpensive marketing and business attraction tools
- Promotions and strategies to grow your profits
- A simple yet effective marketing plan
- Improved time management
- Increased confidence in your business building skills
- More money and clients!
- Plus up to 12 hours of NCBTMB CE Credit for Massage Therapists (depending on the group you join)
Click the links below to register for an upcoming session!
6 Week Program (BASIC)
February 20th at 6 PM EST
Click here for three split payments
NEW! February 21st @ 2 PM EST
Click here for three split payments
NEW! 12 Week Program (INTENSIVE)
Starts February 21st at 7 PM EST
Click here for three split payments
Here are a few quotes from past participants about how the program helped them...
"Before working with Felicia I was only getting 4 appointments a month. On the last week of class I had 4 appointments booked for that week and already have them rebooked for next month."
"I am more disciplined in following through on my goals and following up with my clients."
"I feel like my business is going through a re-birth. I now have the skills, confidence, to do what ever goal I want to set."
"I have really achieved a lot through this coaching program. I have been getting out, attending networking events, made some serious leads on my marketing material, and made myself much more open for business. I loved it all. Thank you, thank you, thank you!"
(See the bottom of the page for additional testimonials.)
What you can expect in our time together...
6 Week Program
Week 1 - Setting and Committing to Your Goals
Week 2 - Making Sure You Are Really Open for Business
Week 3 - Making Every Client "Touch" Positive
Week 4 - How to Get New Clients
Week 5 - Getting Clients to Rebook, Repeat and Refer
Week 6 - Implementing Your Plan for Success
12 Week Program
Week 1 - Passion, Priorities and Your Perfect Business
Week 2 - Setting and Committing to Your Goals
Week 3 - Overcoming Obstacles
Week 4 - Being Open for Business
Week 3 - Making Every Client "Touch" Positive
Week 4 - Getting New Clients - Part 1
Week 5 - Getting New Clients - Part 2
Week 6 - The Art of Client Retention and Follow Up
Week 7 - Getting Clients to Rebook, Repeat and Refer
Week 8 - Upgrades, Upsells and Packages
Week 9 - Designing Successful Promotions
Week 10 - Online Marketing Essentials
Week 11 - Social Media Essentials
Week 12 - Creating Your Plan for Success
How the Every Touch Marketing Coaching Program Works...
In six or twelve 80 minute simulcast (web and phone) classes, you and your group will learn how to streamline and add to your current marketing activities, eliminating money drains and time wasters. You will learn how and where to find the best new clients and referral sources for your business as well as how to create repeat business and loyal clients. You'll also discover inventive ways to WOW your clients and turn them into the best marketing tools you've ever had.
Each session has the same basic structure. The first session will start out with an introduction of all members to each other to be followed with the first week's topic and lessons. From there, each week will begin with a round-table discussion about how things have gone for group members since the previous class, followed by the lesson and then time for Q&A at the end. If needed, additional questions and answers can be posted on the group's members' only Spalutions Coaching Group Page on Facebook.
Group members are encouraged to dialogue with each other for sharing successes, challenges, support, and accountability between sessions and on the Facebook group page. Homework is assigned each week and can also be shared with one another for review and feedback.
Every session's call will be recorded and available for review immediately following the session so that group members can revisit topics anytime they like. These sessions and the related Power Point Presentations can also be downloaded for later personal use and review.
And at the end of the both courses, you will receive a free bonus 30 minute private consultation to discuss whatever you like, a $75 value.
All the classes will be available for MP3 downloads after the class so you can save and review them at a later time. (This is great in case you miss a class or are running late!) You'll also get handouts and homework for each part of the program that will include a variety of tools and templates you can put to immediate use in your business.
Value versus cost...
If you were to purchase the same amount of time in one-on-one marketing coaching sessions and all the education products to get this same material, the cost would actually be as much $2400 for the 12 hour course. When added to the additional bonuses and discounts you'll be getting throughout the course from various companies and vendors that I have partnered with the value can climb even higher.
Your cost?
12 Hour Group Marketing Coaching Program - $599
6 Hour Group Marketing Coaching Program - $349
Home Study Program - $199 (Available February 2012)
But for a limited time, a special advance registration rate is available for all 3 options!
12 Hour Group Marketing Coaching Program - $599 Just $299
6 Hour Group Marketing Coaching Program - $349 Just $199
Home Study Program - $199 (Pre-order by February 29th for just $79!)
(Split payments are available for the virtual coaching programs - see below.)
So if you are ready to gain confidence, clarity and new tools to improve your business, I am here to help you. This program will bring you closer than ever before to achieving your marketing goals, push past old limitations, attract more new clients, increase client retention and make more money.
All you need to do to get started is to sign up!
REGISTER NOW!
Click the links below to register for an upcoming session!
6 Week Program (BASIC)
February 20th at 6 PM EST
Click here for three split payments
NEW! February 21st @ 2 PM EST
Click here for three split payments
NEW! 12 Week Program (INTENSIVE)
Starts February 21st at 7 PM EST
Click here for three split payments
Space is limited to 10 people per group. Register TODAY to reserve your spot.
More testimonials and recommendations...
"I have reached a point in my professional and personal life where I truly need some direction regarding how to promote my practice so that it serves me and my clients in the best and most profitable way possible. Felicia's Coaching Class is providing that direction in a very profound way. Already after just one class, I am motivated and guided to FOCUS on one goal at a time, making each goal realistic, attainable and specific. Step by step instructions and suggestions are making this a challenging but very effective process. Instead of floundering around and being overwhelmed with the hundreds of vague "ideas" and "wants" regarding my business and never being able to materialize any of it, I am learning to prioritize and take baby steps which will allow me to accomplish my goals one at a time.
Felicia is professional, personable and knowledgeable. She keeps the group challenged and focused and makes being pushed out of our comfort zone much less traumatic. At the same time Felicia encourages the group to share ideas and have fun with the whole process. Thank you, Felicia, for making this class available to us and affordable as well!"
~ Sandy Castner, Massage Therapist, Thomasville, NC
"I am so thankful for Felicia and her Spalutions Coaching. While my goals are clear, I often get muddled in the details of getting there. Felicia has a gift at helping you prioritize and is helping me stay clear and focused. And, in addition to Felicia, you have a group of therapists with similar goals to help you brainstorm, and are often inspirational!"
Janet Lawlor, Massage Therapist, San Diego, CA
"Felicia is such a great asset to our profession. She has just the right balance of structure and freedom in her class, she is very generous with her time and knowledge, and she knows how to maximize a group dynamic. I was in a place of overwhelming creativity, and she was just what I needed to figure out what my goals were and where I should focus. You have no idea how much you will accomplish when you have someone to be accountable to. It is like having a work out partner - you don't want to let them down, but in the end it's you that gains!
Nicole Kerner Dietrick, Massage Therapist, Ellenton, FL
The Group Coaching class is teaching me how to build my practice by setting goals and how to reach them. It’s exciting to be in a class with others going through some of the same challenges and helping each other with many different ideas to help our businesses grow. I am getting motivated and thinking differently on how to make this year the best one ever for my own well-being and my massage practice! Thanks Felicia!"
Colleen Morrissey-Romine, Massage Therapist, (pictured with her seeing-eye dog, Wilson)
"The Group Coaching class is just what I have needed. I have realized that I actually have too many goals and that by not focusing on them one at a time, I struggle to reach just one. This has taken me to the suggested priority list to find out if I REALLY want some of these goals to actualize! I love the group sharing format....it is inspirational and supportive. Felicia keeps the class on track, but still allows for each person to express their thoughts. I highly recommend this class to anyone that is trying to reach a goal in their life, especially a business goal. However, it will also help those that have personal goals as well."
Nancy Triplett, Massage Therapist, Greensboro, NC
"This (program) is making me really think about my goals and how to get there from here. I find it hard to sit down and really get specific and focus. This is where Felicia will be able to guide me. Great group of women. I am enjoying the process. Thank you Felicia!"
Sharon Williams, Esthetician, Santa Cruz, CA
Before working with Felicia I was only getting 4 appointments a month. On the last week of class I had 4 appointments booked for that week and already have them rebooked for next month. I know there will be ups and downs along the way but this class has given me the confidence that I can continue to grow as a massage therapist. I have learned to fail forward, learn from my mistakes and keep going. I'm still trying to put together what I would like to discuss for my individual follow up but I'm sure I will love it. Felicia has so much knowledge to share and gets her point across so that you can understand what you need to do.
David Proulx, Massage Therapist, West Boylston, MA
It's hard work being a massage therapist, providing a service that makes our clients' lives easier to live, more fulfilling, able to reach more deeply into their souls to accomplish what they feel is important in their life. And to add marketing to that mix- it's a challenge!
Taking Felicia's group coaching class was wonderful because it wasn't just Felicia who shared ideas and goals, it was all of us! One of the areas I needed to work on was follow-through, and though I'm still not perfect, having all these people around who are interested in my success helped make me more accountable to myself.
Don't put off taking this opportunity - it will make a difference in your career.
Renee Robb-Cohen, Massage Therapist, Asheville, NC
Before the class, I felt that my peers and folks who knew me thought this business was just something for me to fill the time/ mothers hours... and it was kinda true. But I really wanted to be thought of as a professional. Since (I took) this class and am really thinking about where I want to go and grow, my business has cleared the air and made me more confident. Now when I talk about my business,when someone asks, I tell them, and friends and clients are really happy and excited in the direction I am going. I am really feeling like I am - and am being seen as - a professional :-)
Joanne Wright, Aesthetician, Kennebunk, MA
Very great class. Effective, packed with information, challenging (I'm still absorbing everything I was exposed to). Felicia was very caring and listened very well, which you could tell by the feedback she provided when someone in the group had an obstacle. Having worked in the group with Felicia was really, really good for me. To hear other's energy, and listen to their struggles and accomplishments was very helpful. I don't have any massage therapists to talk to about business; none are in the same position that I am, so it's not as easy to bounce ideas off of them. Meeting with a group and getting to know them and learn from them, their experiences...good and 'bad'. Made me not feel so alone on this path. That's a BIG thing!
Annette Anderson, Massage Therapist, Arlington, TX
Before working with Felicia, my office was not in the best location. It was difficult for me to promote my office for the simple fact that it was not calming and I was not proud of the space. During the course, Felicia gave me the tools to help me determine if a move was necessary. Since I completed the course, I have doubled the amount of clients I am seeing. I I hope that Felicia will continue to offer her services in a group forum again. It was affordable for the therapist just starting out on their own and comforting to have others that are in all levels of success.
Thank you!
Danielle Holten, Massage Therapist, Ham Lake, MN
"Felicia Brown is the best marketing coach in the business. I highly recommend her Group Marketing Coaching Program, Social Media Coaching Program and other products and classes. You will earn back much more than you spend for any of them and have a much more successful practice or business as a result."
Ryan Hoyme, AKA "The Massage Nerd" - www.massagenerd.com
Still have questions or concerns?
Email me directly at Felicia@spalutions.com. I look forward to helping you increase your confidence, business and prosperity!